The Disha Direct Group is promoted by a young and dynamic entrepreneur Mr.Santosh Naik. An engineer by profession and backed by 25 years of rich business experience, he promoted Disha Direct, Marketing and Brand Building organization in 1999, to explore his sales and marketing skills. In June 2003, he was presented with an opportunity to market a Real Estate Project of bungalows and thus began his tryst into Real Estate. The first project was a stunning success and the rest is history.
Today, Disha Direct Marketing Services Private Ltd. has emerged as the pioneers of second homes concept in India. Santosh Naik, a visionary, has always focused on innovation and unique strategies. His mission is to give India the finest homes that meet the emotional, physical, psychological requirements of its inhabitant’s at most competitive prices.
He introduced the trend of offering plots along with ready bungalows to the buyers at attractive prices. Having tasted success in marketing of Real Estate Projects, he ventured into construction as Yash Infraventures Pvt Ltd.
He heads the group and is ably assisted by a team of over 250 professionals from the field of marketing, media, administration, finance, technical and architecture. Today Disha Direct operates through 10 offices, 1 international office in Dubai. It is growing at a faster pace with 45 completed projects, 18 ongoing projects, 10 upcoming projects and 10,000 happy customers.
Besides being deeply engaged with professional commitments almost spanning 24×7, Santosh Naik is extremely fond of reading books. He also takes keen interest in traveling extensively and enjoys watching football.